Essay on General George Washington and The Continental Army

The American Revolution was a great time of change for America as a nation. With this change new heroes and ideals of life, liberty, and freedom were formed. Spearheading these new ideals was General George Washington and his continental army, but the road ahead of Washington and his men was not an unproblematic one. The winter at Valley Forge, Pennsylvania proved this to Washington and his men. Yet the true American ideal of life, liberty, and the pursuit of happiness were never forgotten in their battle. General George Washington gained command of the continental army in July 3, 1775 from the directions of General Artemus Ward who said, â€Å"The Continental Congress having now taken all the Troops of the several Colonies, which have been†¦show more content†¦Valley Forge atop such a high plateau was near completely cut off from supply routes making food, clothing, and weaponry very scarce. Soldiers were treated to the worst conditions possible at Valley Forge. Many were near naked and many were starving to death. Also dieses such as Dysentery and Typhus ran rampant at Valley Forge. These conditions alone accounted for the lives of hundreds of American soldiers that winter. Yet in early spring at Valley Forge General Nathanel Greene was appointed quartermaster. Conditions for the members of the continental army greatly improved. Food was in abundance as well as clothing and soldiers took full advantage of it. While the American soldiers were very valiant, they lacked the discipline and skills of a true army. This soon changed will the arrival of Baron Von Stueben. Von Stueben quickly turned the continental army into a true â€Å"army.† Leaving Valley Forge Washington and his men had a renewed sense of patriotism. They were now a united army with the skills to defeat the British although they had suffered great losses they had made great achievements and were now truly an army. The winter of Valley Forge exemplified the true will of General George Washington and his troops. They were united and they were ready to fight for one cause life, liberty, and the pursuit of happiness. Under the British rule American’s god given rights were taken from. As well as many unlawful taxes were imposed upon them. The British put intoShow MoreRelatedGeneral George Washington And His Continental Army Had1643 Words   |  7 PagesGeneral George Washington and his Continental Army had just defeated the English Army. In 1776, the founding fathers of the United States of America signed the Declaration of Independence, according to ushistory.org 60 delegates signed the document that granted the country we know today as the United States free from British rule.Some of the men that inked their name into American history were Thomas Jefferson. Benjamin Franklin, John Adams, and John Hancock. From that point on the United StatesRead MoreRevolutionary War1150 Words   |  5 Pagesbeing bad with snow storms. General William Howe had driven the Continental Army out of New York. After the Continental Army was driven out of New York, they were forced to retreat. George Washing ton had learned about the Continental Armies expiration of their enlistment and decided to attack the British before the army dispersed. George Washington was adamant about crossing the Delaware and across the river above Trenton and attack the Hessian garrison. George Washington had over twenty four hundredRead MoreDivine Intervention : The American Revolution1265 Words   |  6 Pagesvictory of the Americans. Divine intervention led the Continental Army through the hardships of Valley Forge in the terrible winter of 1777. Later in the revolution God would produce two major thunderstorms to weaken the British forces and give the Americans a victory at the Battle of Yorktown. After this the American Army would be quelled by washington himself with the overwatch of christ. God’s divine intervention allowed not only Washington but his soldiers to be protected and guided through theRead MoreGeorge Washington s First President1160 Words   |  5 Pagesknow why George Washingt on had trouble sleeping? Because he couldn t lie! George Washington was the best man to lead the Continental Army. Back in 1775, George Washington, who would later become America s first president, accepts the assignment to lead the Continental Army. The Second Continental Congress unanimously voted and offered him the role of commander in chief. Washington was the perfect choice, because of his military experience from the Virginia Militia in 1753. George Washington s childhoodRead MoreEssay about Biography of George Washington1369 Words   |  6 PagesGeorge Washington an American Hero The Revolutionary War proved to be the most important experience in the transition of Washingtons history. The war made George Washington, a man to be revered in history, and helped transform him into a symbol of a new republic and its principles. George Washington is the Founding Father of our nation. The American Revolution was a result of a series of social, political changes, within American society. Washington played an important political and military positionRead MoreGeorge Washington : The First President Of The United States1415 Words   |  6 PagesGeorge Washington, the First President of the United States, one of the most famous people in his time and in our time, was not always the President of the United States of America. He had an interesting life as Commander in Chief of the Colonial Army, a General in the Colonial Army, a father, and a husband from when he was born in Westmoreland County, Virginia on February 22, 1732, until he died on December 14th, 1799 at Mount Vernon where he had lived two years after he left the presidency. MostRead MoreGeorge Washington s Secret Six Essay1250 Words   |  5 PagesGeorge Washington’s Secret Six: The Spy Ring That Saved the American Revolution, a monograph written by Brian Kilmeade and Don Yaeger, narrates the Culper Spy Ring’s operation in New York City and its contribution toward the American victory over the Great Britain in the American Revolution. Under the order of General George Washington, Major Benjamin Tallmadge established the Culper Spy Ring with the purpose to outspy the British troops’ activities and movements in Manhattan, therefore allowingRead MoreWas Benedict Arnold a Real Traitor? Essay951 Words   |  4 PagesThe argument over Arnold’s place in American history has carried into this century. All the Americans relate George Washington, Alexander Hamilton, and Thomas Jefferson as their heroes, but there is a debate whether Benedict Arnold was a victim or a traitor. Arnold was a general during the American Revolutinary War, and he fought for the Continental Army. His name became synonymous with the word traitor. Benedict Arnold was a Revolutionary Hero that had a huge effect on succeeding in the war. HeRead MoreHenry Clinton s First Stop On His Life1210 Words   |  5 PagesHenry Clinton (1730-1795) Henry Clinton was born April 16, 1730, in Newfoundland, Canada. Sir Henry was the son of Admiral George Clinton and grandson of Sir Francis Fiennes Clinton, who was the 6th Earl of Lincoln. Although nobody knows much about his childhood, we know that as a young child, Henry was influenced greatly by his father. His father joined the navy before the birth of Henry, and impacted his son as he grew up. His father then became the governor of Newfoundland. Even though his fatherRead MoreDual Enrollment Virginia / Us History Essay1614 Words   |  7 Pageschildhood. Nathanael served in the colonial legislature and the Rhode Island General Assembly for about 8 years. He was first elected deputy in 1770 and came back to serve in the years 1771, 1772, and 1775. Greene contributed to the formation of the Kentish Guards in the year 1774, but was only allowed the rank of private, as he had a slight limp since birth. Greene also became a brigadier general in the Continental Army, taking part in the Siege of Boston. 2 The Siege of Boston (April 1775-March

Technical Communications Rhetorical Analysis Assignment

For the Technical Communications Rhetorical Analysis assignment, I have reviewed two separate memos including; a memo titled confidential memo from the supervisor to the nurse manager based on errors made by a nurse and corrections needing to happen, also the memo titled problem memorandum assignment from an RN to the Senator and chair of New York State s Health Committee as persuasion so the legislature will support the Registered Nurse Safe Staffing Act H.R. 876. Audience Analysis The Confidential memo has been written by the Director of nursing for a specific audience, the nurse manager, who will have a great impact on the content of the memo. There could be a secondary if it’s decided by the primary audience that they will include†¦show more content†¦It’s primarily written in response of an incident report. The incident requested immediate action, it being a medical setting where life and death decisions are made the problem needed to be solved as quickly as it was reported. The memo was urgent since previous incident reports contained content of the same problem. The memo was written after the nurse s offense as stated in the conclusion of the memo if she continues to have issues even after the redemption plan there will be additional measures. The problem memorandum assignment appears to not be written in response to a specific incident report as the first memo, it is clearly written as a reaction and demand of action from polices and the system. The current conditions are described in much detail Factors that contribute to the costly effect include the fact that nurses have, increased incidence of nurse burnout and patients have poorer outcomes increasing both mortality and readmission rates. Nurses are a large component to keeping readmission rates down through spending time with a patient and educating and empowering patients on self-care through helping patients understand importance of medication regimen adherence, importanc e of diet adherence, ways to reduce infection and various other skills to care for self at home (Problem Memorandum Assignment, 2015) The documents exigence is crucial the audience to better the outcome of patients and that of the healthShow MoreRelatedTechnical Analysis : Vendor Thirdpartyinvoiceing Billtrustoverview.pdf775 Words   |  4 PagesThe technical document presented as an example in Node 1, â€Å"Vendor-ThirdPartyInvoiceing-BillTrustOverview.pdf†, is a good example of technical communication. The document lines up with all six characteristics of technical communication according to M. Markel. While it’s true that the author of this rhetorical analysis brief and the analyzed technical document are both one and the same, that does not mean that the analysis presented in this brief should be disregarded as overly biased. Technical writersRead MoreRhetoric : Rhetoric And Composition5982 Words   |  24 PagesThe subject of this course is rhetoric, the effective use of language. Basically, rhetoric is about people communicating to other people who have an investment in the same issue or topic. This course introduces students to college-level writing and analysis. That means you can expect to develop critical writing strategies that should help you succeed in college. The focus of this course, however, is not only college writing; we will also address the kinds of writing and reading skills that are importantRead MoreSylabus for Rhetoric3362 Words   |  14 Pagesforms, addresses audiences. By paying attention to the strategies that good writers and speakers use to per suade their particular audiences, you will learn to reason better and to persuade others in your own writing, both through rhetorical appeals and through analysis of audience, purpose, and exigency that is at the heart of the study of rhetoric. For RHET 1302, you will read and reread texts and write multi-draft essays. Practically speaking, you will learn skills that you can use in your futureRead MoreWhy Are University Writing Courses Required For College Students?2789 Words   |  12 PagesThis is completed through writing assignments and analysis. Besides fostering engagement, first year writing also enhances rhetorical knowledge. This occurs through the constant attention to the processes of writing. It also helps to develop people skills, another key aspect within the professional world. People skills are developed through the relationships developed between the instructors and students. Feedback and active learning help to strengthen communication skills within research and writingRead MoreOrganization Behavoir1766 Words   |  8 PagesFIELD PROJECT MANAGEMENT COMMUNICATION AND ORGANIZATIONAL BEHAVIOR Your major and final project for both Organizational Behavior and Management Communication will be a field-based project pursued by your group, involving field research (interviews, focus groups, data collection, etc.), and culminating in a formal report and an oral presentation (by the team) to your client (optional) and your classmates and professors. Objectives The objectives of this assignment are: 1. To provide youRead MoreChapter 11  · Content Analysis: Understanding Text and Image Additional Resources2599 Words   |  11 Pages11  · Content Analysis: Understanding Text and Image Additional Resources Bailey, A. A. (2006). A year in the life of the African-American male in advertising. Journal of Advertising, 35(1), 83–104 A contemporary example of content analysis of advertising. Bales, R. (1950). Interaction process analysis: A method for the study of small groups. Reading, MA: Addison-Wesley. An introduction to group processes and roles. Berelson, B. (1952). Content analysis in communication research. NewRead MoreChapter 11  · Content Analysis: Understanding Text and Image Additional Resources2592 Words   |  11 PagesChapter 11  · Content Analysis: Understanding Text and Image Additional Resources Bailey, A. A. (2006). A year in the life of the African-American male in advertising. Journal of Advertising, 35(1), 83–104 A contemporary example of content analysis of advertising. Bales, R. (1950). Interaction process analysis: A method for the study of small groups. Reading, MA: Addison-Wesley. An introduction to group processes and roles. Berelson, B. (1952). Content analysis in communication research. New York:Read MoreNegative Effects of Technology Essay examples3080 Words   |  13 Pagesa new mode of human existence, namely, the industrial civilization. The industrial revolution saw a shift from traditional agriculture to a mechanization of agricultural production. Due to technological changes in the past two hundred years, the technical, economic, political and the social bases of today’s livelihood have been largely transformed throughout the world with fluctuating degrees of both positive and negative impacts. Everyone has by some means been affected by the upcoming of industrialRead MoreArt of Public Speaking5805 Words   |  24 Pagesillustrates the use of PowerPoint. This speech is available on the Student CD-ROM that accompanies the book, and it is reprinted in full--with commentary--at the end of the PowerPoint appendix. Finally, for students who need more guidance on the technical details of PowerPoint than can be covered in the appendix, the Online Learning Center website for The Art of Public Speaking includes step-by-step tutorials for both PowerPoint 2000 and PowerPoint 2002. The tutorials can be accessed at www.mhhe.com/lucaspowerpointRead MoreFjjj7044 Words   |  29 Pagescoordinator and/or teachers via email Your teachers receive many emails each day. In order to enable them to respond to your emails appropriately and in a timely fashion, students are asked to observe basic requirements of professional communication: Consider what the communication is about †¢ †¢ †¢ Is your question addressed elsewhere (eg. in this subject outline or, where applicable, on the subjects eLearning site)? Is it something that is better discussed in person or by telephone? This may be the case if

Article Analysis for Technology and Culture - myassignmenthelp.com

Question: Discuss about theArticle Analysis for Technology,Culture and Society. Answer: Article Analysis One Title of Article: How Technology Has Influenced the Field of Corporate Communication Author(s): Paul A. Argenti Publication Information: Volume: 20 issue: 3, page(s): 357-370 Issue published: July 1, 2006, Journal of Business and Technical Communication https://doi.org/10.1177/1050651906287260 What is the thesis of this article: The article is focused on the corporate business communication with regard to the technological influence on the same. What is the blueprint of this article: The blueprint of the article begins with the introduction of the new information in the communication in the corporate organizations, goes through the discussion of specific technological effectiveness and ends with the identification of opportunities and challenges in the corporate communication. What recommendations (if any) are provided: The recommendation of the article is based on the proper usage of the technological equipment and advantages in the corporate communication in order to overcome the challenges (Crowley and Heyer 2015). What conclusions are drawn: The author concludes that the organizations are facing the challenges in the technological aspect of the corporate communication due to the discriminating and unnecessary use of the technological usage. The author also mentions in the conclusion that the business entities are gaining advantages from the technical communication in terms of the identifying new business opportunities. What implications(if any) are provided: The author states in the article that the technological aspect has impacted over the corporate communication as both business function and academic discipline. What quote will you use from this article: A companys corporate communication function is responsible for communication with both internal and external constituencies; it involves a number of subfunctions, such as media relations, investor relations, internal or employee communications, government relations or public affairs, community relations, corporate philanthropy, corporate reputation, and marketing communications. Article Analysis Two Title of Article: Trust and The Workplace in A Flatter World: A Content Analysis of Technology, Globalization and Normative Transformation Author(s): Shawn Schwaner, Eric s. Harter, Anil Palla Publication Information: International Journal of Learning, Teaching and Educational Research, 13(3). Year 2015. What is the thesis of this article: The research paper is focused on the external technologies and globalization and the impact of the same on the workplace. The article emphasizes on trust as the qualitative normative expectation. What is the blueprint of this article: The beginning of the article presents the dynamics of the workplace trust along with the symbolic system and a brief description of the changing technologies. The discussion of the article is based on the technological infrastructural and cultural lag and its link with workplace trust. The article ends with the technological impact on the workplace trust through the analysis of the same. What recommendations (if any) are provided: The recommendation is based on the corporate and workplace communication. The recommendations throughout the article states that the technological advancement in the social and cultural aspect must be taken into account in order to develop the workplace trust (Cameron and Webster 2005, pp. 97). What conclusions are drawn: The conclusion of the article is placed by the findings and analysis of the research on workplace trust as the impact of technology. What implications(if any) are provided: The research article identified that the language has been mostly impacted by the technological advancement and its effect on the workplace trust. The organizational structure and culture are based on the communication and the technological advancement had been able to influence the communicative language as one of the means of the workplace trust. What quote will you use from this article: The nature of workplace has shifted from local place to virtual dynamics where symbolic systems of communication, ethics and values, and normative systems such as those dealing with trust, have been transformed. Article Analysis Three Title of Article: Mapping and Leveraging Influencers in Social Media To Shape Corporate Brand Perceptions Author(s): Norman Booth and Julie Ann Matic Publication Information: Corporate Communications: An International Journal,16(3), 184-191. Year 2011 What is the thesis of this article: The article is based on the impact of social media on the emerging companies in terms of brand awareness. What is the blueprint of this article: The article starts with the socialization of brand, goes through the brand ownership and the impact of social media with gradual development of the brand image. The article also includes the several index of numerical data on the influential measurement along with the social media strategy. What recommendations (if any) are provided: The recommendations are based on the social media strategies and refer to the establishment of the consumer and business organizations relationships through social media (Bruhn, Schoenmueller and Schfer 2012, pp. 778). What conclusions are drawn: The conclusions present the practitioners must strategically handle brand image as well as the consumers behaviors over the social; media. The index data valuation algorithm is summarized in the conclusion. What implications(if any) are provided: The article highlights the impact of the social media on the emerging companies which result into the brand awareness and strengthening of the brand image to the public as well as to the competitor companies. What quote will you use from this article: Consumer consumption of the various elements of the social Web in recent years has become a driving force in the way public relations practitioners are developing and maintaining corporate brands and images Reference: Bruhn, M., Schoenmueller, V. and Schfer, D.B., 2012. Are social media replacing traditional media in terms of brand equity creation?. Management Research Review,35(9), pp.770-790. Cameron, A.F. and Webster, J., 2005. Unintended consequences of emerging communication technologies: Instant messaging in the workplace.Computers in Human behavior,21(1), pp.85-103. Crowley, D. and Heyer, P., 2015. Communication in history: Technology, culture, society. Routledge.

John Smith Essays (302 words) - Henry Steele Commager,

John Smith History Incomprehensible facts of history get overlooked to fit the script people want to believe. So, history by its nature is a subject based on interpretation. As man and time changes, so do stories and tales that include history. Therefore it is necessary for students to make and justify decisions about the relative authenticity of historical texts. History can be compared to the situation in class where the teacher whispers a sentence into a student's ear, and then the student is to repeat the sentence to the next student and so on until the last student hears it. It is human to interpret what we hear or learn according to our opinions. In this example, each student can represent a decade of time and the sentence can represent history. In the settlement of the 13 colonies, there are different interpretations of the settlers and the natives. "Victors write history" and therefore the defeated ones have no choice but to rely on oral history. The difference between both articles "The pla nting of the colonies" and "The Early Settlers" written by Nevins Commager and Zinn clearly show that either of them is biased or both of them are. Nevins Commager talk more about superiority of the settlers and inferiority of natives whereas Zinn talks more about life and culture of the Natives and also that they were superior to the settlers in relations and humanity. In showing inferiority to the natives, Nevins Commager state ". filled with wild beasts, and peopled by warlike, cruel, and treacherous people still in the Stone Age of culture" (2). Moreover, Nevins Commager also state ". creeping on all fours from hills, like bears, with their bows in their mouths" (2). In contrast to this, Zinn writes "A French Jesuit priest.wrote

A Man For All Seaons essays

A Man For All Seaons essays A "Man for All Seasons" is about a man so subtle and saintly that an actor who takes on the role must be able to project an almost superhuman presence. As is evident, the story is based on the life of Sir Thomas More, man of God and chancellor to the court of Henry VIII. The year is 1530 and from what I know, actors in this movie typically wear transparent half-masks and double up on roles. More was the only member of Henry VIII's government who would not be seduced or corrupted by Henry's threats. When the king asked More to sign an oath establishing the monarchy as head of the Church of England, More refused. He could not alter the law, he said. As the play progresses and More loses his wealth and even his freedom, he becomes almost self-righteous in his strict adherence to the law. Exasperating, but he must remain sympathetic as his family goes down with him into grief and poverty. The man who plays him must show both his affectionate disposition and his unshakable piety or the script would be just an exercise in mouthing lines. What I saw from the story was how the wheels turn in More's mind, the glow of warmth and the bleakness of despair that flicker across his face. It is not enough to paint him as a man. He must be a man among grovelers and syncophants, a towering presence. A man for all seasons, in other words. In most cases, I am compelled to say that one probably would not be able to successfully preserve their integrity in a situation such as Thomas More's. But in response to the question of whether or not a man can reasonably hope to do so, I believe that More's behavioral response exemplifies a positive confirmation of such. Even if it could not be reasonably expected for a man to maintain his integrity when consistently faced with such a dilemma, it would probably be asserted that such was understandable. Somewhat i ...

Principles of Marketing (MRKT 310) Study Guide Essay Essay Example

Principles of Marketing (MRKT 310) Study Guide Essay Essay Example Principles of Marketing (MRKT 310) Study Guide Essay Essay Principles of Marketing (MRKT 310) Study Guide Essay Essay Overview Welcome to the Student Study Guide for Spring 2010. This papers will help you analyze throughout the semester and as you prepare for the common concluding test required for all subdivisions of MRKT 310. Your module member has been instrumental in the design of this trial. Continue to seek his or her aid understanding the stuff as the semester progresses. Many of the text constructs are non included in the concluding test and your module member through written assignments. instance surveies. conferences. or other methods will measure your apprehension of them. UMUC requires all proctored concluding test in the School of Undergraduate Studies be closed book. Therefore. no notes or other survey AIDSs will be allowed in the testing centre. This is a comprehensive concluding test covering the full class. All policies and processs required by UMUC and the testing centre apply. For those of you taking the paper and pencil version of the concluding test. there are two versions ( Version A and Version B ) each dwelling of an eight-page Test Instrument and a six-page Answer Sheet ( pages 9 through 14 ) . You may happen it utile to detach the Answer Sheet from the Test Instrument to let you easier entree to both paperss. Write your name and subdivision figure ( e. g. . 6980. 6981. 6982. etc. ) on the Answer Sheet. You may compose on the trial instrument. but lone responses on the Answer Sheet will be graded. For those of you taking the on-line version of the concluding test. all instructions will be noted on your computing machine screen. The on-line concluding test is indistinguishable to the paper-and-pencil version except for the inquiry order. We strongly promote you to subscribe up for the on-line version if it is available at your proving site. Please be warned that this is non an easy trial and you should be prepared to pass the full three-hour clip allocation at your proctored testing centre. Most of your clip should be spent on the short and long essays. Do non brood on the definitions and the multiple-choice subdivisions. You will either cognize them or you won’t. depending on your readying. and you will blow valuable clip you will necessitate for the essays. You should be having this common pupil survey usher at the beginning of the semester. Print it out and maintain it near at manus. Be certain to reexamine it carefully and inquire your module member any clear uping inquiries on either trial format or content prior to the first twenty-four hours of finals hebdomad. Once finals hebdomad has begun. your module member will non be able to reply any inquiries sing the concluding test. When you finish your test. return BOTH the Test Instrument and your completed Answer Sheet to your monitor. Answer Sheets returned without the Test Instrument will non be graded. Part I – Definitions ( 25 per centum ) You will necessitate to cognize the definitions for 25 selling footings. You will read the definition and choose the right reply from the Word Bank. Then. publish the figure of the right term on your reply sheet. Following is the exact Word Bank as it will look on your concluding test. WORD BANKAll correct footings for the above 25 statements can be found on this list. 1. Brand 2. value proposition 3. gross revenues publicity 4. adulthood 5. motivation 6. economic environment 7. microenvironment 8. direct selling 9. consumer perceived value 10. life style 11. selling mix 12. market cleavage 13. consumer market 14. Marketing information system 15. merchandise mix 16. value bringing web 17. SWOT analysis 18. intensive distribution 19. monetary value snap 20. placement 21. commercialisation 22. Product life rhythm 23. merchandise 24. mark market 25. civilization 1. Brand – is a name. mark. symbol. motto or anything that is used to place and separate a specific merchandise. service. or concern. 2. Value proposition – is an analysis and quantified reappraisal of the benefits. costs and value that an organisation can present to clients and other component groups within and outside of the organisation. 3. Gross saless publicity is one of the four facets of promotional mix. ( The other three parts of the promotional mix are advertisement. personal merchandising. and publicity/public relations. ) Media and non-media selling communicating are employed for a pre-determined. limited clip to increase consumer demand. stimulate market demand or better merchandise handiness. 4. Adulthood 5. Motive – An emotion. desire. physiological demand. or similar urge that acts as an incitation to action. 6. Economic environment – Economics is the societal scientific discipline that surveies the production. distribution. and ingestion of goods and services. 7. The micro-environment consists of stakeholder groups that a house has regular traffics with. The manner these relationships develop can impact the costs. quality and overall success of a concern. Suppliers. distributers. clients and competition. 8. Direct selling – is a signifier of advertisement that reaches its audience without utilizing traditional formal channels of advertisement. such as Television. newspapers or wireless. Businesss communicate straight to the consumer with advertisement techniques such as flyers. catalogue distribution. promotional letters. and street advertisement. 9. Consumer perceived value – The value of a merchandise is the mental appraisal a consumer makes of it. Formally it may be conceptualized as the relationship between the consumer’s perceived benefits in relation to the sensed costs of having these benefits. It is frequently expressed as the equation: Value = Benefits / Cost 10. Lifestyle – A mode of life that reflects the person’s values and attitudes. 11. Marketing mix – Product. monetary value. topographic point and publicity. Packaging. Peoples. Public Voice. Pamper. Politicss and Physical Evidence. 12. Market cleavage – Market cleavage is a scheme that involves spliting a larger market into subsets of consumers who have common demands and applications for the goods and services offered in the market. These subgroups of consumers can be identified by a figure of different demographics. depending on the intents behind placing the groups. Selling runs are frequently designed and implemented based on this type of client cleavage. 13. Consumer market – A defined group of consumers. Buyers and possible purchasers of goods and services for personal and family usage 14. Marketing information system – Set of processs and patterns employed in analysing and measuring selling information. gathered continuously from beginnings inside and outside of a house. Seasonably marketing information provides footing for determinations such as merchandise development or betterment. pricing. packaging. distribution. media choice. and publicity. See besides market information system. 15. Product mix – Range of associated merchandises which yield larger gross revenues gross when marketed together than if they are marketed separately or in isolation of others. 16. Value bringing web – A Value Delivery is a company’s supply concatenation and how it spouses with specific providers and distributers in the procedure of bring forthing goods and presenting them to market. It involves utilizing competitory advantages external to the house ( providers. distributers. clients ) . 17. SWOT analysis – A scan of the internal and external environment is an of import portion of the strategic planning procedure. Environmental factors internal to the house normally can be classified as strengths ( S ) or failings ( W ) . and those external to the house can be classified as chances ( O ) or menaces ( T ) . Such an analysis of the strategic environment is referred to as a SWOT analysis. 18. Intensive distribution – Marketing scheme under which a house sells through as many mercantile establishments as possible. so that the consumers encounter the merchandise virtually everyplace they go: supermarkets. drug shops. gas Stationss. etc. Soft drinks are by and large made available through intensive distribution. 19. Price snap – Is an snap used in economic sciences to demo the reactivity of the measure demanded of a good or service to a alteration in its monetary value. 20. Positioning – In selling. placement has come to intend the procedure by which sellers try to make an image or individuality in the heads of theirmark market for its merchandise. trade name. or organisation. 21. Commercialization – is the procedure or rhythm of presenting a new merchandise into the market. 22. Product life rhythm – A new merchandise progresses through a sequence of phases from debut to growing. adulthood. and diminution. This sequence is known as the merchandise life rhythm and is associated with alterations in the selling state of affairs. therefore impacting the selling scheme and the selling mix. 23. Product – An point that ideally satisfies a market’s privation or demand. 24. Target market – Involves interrupting a market into sections and so concentrating your selling attempts on one or a few cardinal sections. 25. Culture – Represents the behaviour. beliefs and. in many instances. the manner we act learned by interacting or detecting other members of society. In this manner. much of what we do is shared behavior. passed along from one member of society to another. Part II – Multiple Choice ( 20 per centum ) There are 20 multiple-choice inquiries from which you can choose a. b. c. or vitamin D responses. Be careful as most multiple-choice inquiries will hold at least two picks that look executable. Choose the 1 that is the most on point. The multiple-choice inquiries are both definitional and application types. Choose the right missive of your pick and compose it on the Answer Sheet in the suitably numbered box. The undermentioned list comprises those constructs from the text. which you can anticipate to be assessed via the concluding test. They are presented in order of the class aims. Course Objective 1 – understand how selling scheme creates a positiverelationship between a house and its clients. ( Chapter 1 ) 1. Relationships between demands. wants. demands – is the procedure by which companies determine what merchandises or services may be of involvement to clients. and the scheme to utilize in gross revenues. communications and concern development. [ 1 ] It is an incorporate procedure through which companies create value for clients and construct strong client relationships in order to capture value from clients in return. Selling is used to place the client. to maintain the client. and to fulfill the client. With the client as the focal point of its activities. it can be concluded that marketing direction is one of the major constituents of concern direction. The development of selling was caused due to mature markets and overcapacities in the last 2-3 centuries. Companies so shifted the focal point from production to the client in order to remain profitable. The term selling construct holds that accomplishing organisational ends depends on cognizing the demands and wants of mark markets and presenting the coveted satisfactions. [ 2 ] It proposes that in order to fulfill its organisational aims. an organisation should expect the demands and wants of consumers and fulfill these more efficaciously than rivals. 2. Marketing direction orientations – An organisation with a market orientation focuses its attempts on 1 ) continuously roll uping information about customers’ demands and competitors’ capablenesss. 2 ) sharing this information across sections. and 3 ) utilizing the information to make client value. 3. The market orientation merely defines an organisation that understands the importance of client demands. makes an attempt to supply merchandises of high value to its clients. and markets its merchandises and services in a co-ordinated holistic plan across all sections. In what we call the â€Å"Marketing Concept. † the company embraces a doctrine that the â€Å"Customer is King. † The Marketing Concept is an attitude. It’s a doctrine that is driven down throughout the organisation from the really top of the direction construction. The Marketing Concept communicates that â€Å"the client is king. † Everything that the company does focal points on the client. Via the Marketing Concept. a company makes every attempt to outdo understand the wants and demands of its mark market and to make want-satisfying goods that best carry through the demands of that mark market and to make this better than the competition. The term selling construct holds that accomplishing organisational ends depends on cognizing the demands and wants of mark markets and presenting the coveted satisfactions. [ 2 ] It proposes that in order to fulfill its organisational aims. an organisation should expect the demands and wants of consumers and fulfill these more efficaciously than rivals. 4. Partner relationship direction – is a concern scheme for bettering communicating between companies and their channel spouses. 5. Importance and procedure of Customer Relationship Management ( CRM ) – is a company-wide concern scheme designed to cut down costs and increase profitableness by solidifying client satisfaction. trueness. and protagonism. True CRM brings together information from all informations beginnings within an organisation ( and where appropriate. from outside the organisation ) to give one. holistic position of each client in existent clip. This allows client confronting employees in such countries as gross revenues. client support. and selling to do speedy yet informed determinations on everything from cross-selling and upselling chances to aim selling schemes to competitory placement tactics. Course Objective 2 – Appreciate the importance of moralss and societal duty in selling. ( Chapter 20 ) Differences between consumerism and environmentalism – is a societal and economic order that is based on the systematic creative activity and fosterage of a desire to buy goods or services in of all time greater sums. environmentalism – is a wide doctrine and societal motion sing concerns for environmental preservation and betterment of the province of the environment. 1. Sustainable selling rules2. Role of moralss and corporate duty Course Objective 3 – Understand the function of marketing within an organisation and how selling relates to and drive customer-focused company scheme.( Chapter 2 ) 1. Marketing’s function in company broad strategic planning2. Difference between value concatenation and value bringing web 3. Contentss of a selling program and general thought of what is included in each subdivision 4. Consumer ( or customer-driven ) oriented selling scheme Course Objective 4 – Describe the impact of external and internal environments on selling scheme. ( Chapters 3. 18 ) 1. Major histrions in a company’s microenvironment2. Major forces in a company’s macroenvironment3. Competitive places Course Objective 5 – Demonstrate ability to analyse. synthesise and incorporate cardinal selling construct of market research. consumer behaviour. cleavage. aiming and positioning on practical state of affairss. ( Chapters 4. 5. 7 ) 1. Difference between a selling information system and selling intelligence 2. Psychological factors impacting a person’s purchasing picks 3. Marketing aiming schemes Course Objective 6 – Define and use the selling processes implicit in merchandise. monetary value. topographic point. and publicity determinations. ( Chapters 8. 9. 10. 12. 14 ) 1. Merchandise and service categorizations2. Three degrees of merchandises3. Branding schemes4. Customer equity5. Features of servicesmerchandise life rhythm schemes6. Role of net incomes in presenting client value7. Puting monetary values based on client perceptual experiences of value8. Differences between direct and indirect selling channels Part III – Short Essay Responses ( 25 per centum ) There are six short essay response inquiries ; but you need to finish ONLY FIVE. All of the short essay inquiries are looking for something specific and may affect a listing of stairss or phases in a selling procedure. It will be hard for you to reply these inquiries unless you know the stuff. You do non hold to utilize the exact nomenclature. but you do hold to show you know the stairss or phases for maximal recognition. Your essay responses need to be recorded on the Answer Sheet in the infinite provided ( about l/3 page ) . but if you need extra room you may utilize the rear of the Answer Sheet. Be certain to tag the continued inquiry figure clearly. Leave the essay inquiry you are jumping space. Each short essay response is deserving 5 points. Chapter( one inquiry per chapter )Marketing construct to be tested2Elementss in a company’s microenvironment and why each group is of import to make value 20Be prepared to call a company you believe patterns enlightened selling and support your choice 8Importance and choice of the four trade name scheme determinations. 8Features of services9Selling schemes for each phase of the merchandise life rhythm 11Pricing schemes for new merchandises There are three long essay inquiries that will necessitate you to unify multiple selling constructs and use them to a specific scenario. You ONLY Necessitate TO ADDRESS TWO OF THE THREE LONG ESSAYS. The more particulars you can show the more recognition you can gain. You may desire to sketch your response on the rear of the Test Instrumentprior to composing your response on the Answer Sheet so you can form your ideas and in the sequence you want them presented to your module member for rating. Each long essay inquiry is deserving 15 points. The long essay inquiries will cover the undermentioned selling subjects: 1. Integrated Marketing Communications – Be prepared to urge an IMC scheme including a selling communications mix and principle for a new consumer merchandise 2. Customer Relationship Management – Be prepared to sketch a CRM scheme for a little concern. including recommendations for specific CRM tools to capture client value for that company’s most valued clients. 3. Cleavage. aiming and positioning – Be prepared to sketch the features of at least three distinguishable market sections for a national concatenation mentioning to the standards for effectual sections. Be prepared to support your picks. From all your selling module members - good fortune on this test and the balance of your academic calling.

Cash Basis Accounting Coursework Example | Topics and Well Written Essays - 250 words

Cash Basis Accounting - Coursework Example The coursework "Cash Basis Accounting" talks about the cash basis accounting particularly when it is appropriate, petty cash fund and the age of accounts receivable particularly on what basis they are determined. The cash basis accounting is used by most of the sole proprietors as well as businesses without inventory. The system is considered appropriate for a small service company, cash-based business or small businesses. On the cash basis, accounting revenue is recognized once cash is received. On the other hand, in accrual accounting expenses tend to be recognized when cash is paid. Cash basis accounting differs with the accrual basis accounting in some ways. In cash basis accounting, revenues are recorded on the income statement once cash is received while in accrual-based accounting it is recorded when cash is earned. Cash earned entails cash received from customers. In cash basis accounting expenses are reported once cash is paid out while in accrual-based accounting expenses a re reported when they expire or occur. The expiry date is different from the payment period. Cash based accounting is the common mode because it is simple and provides cash flow picture more accurately. Petty cash fund is defined as the amount of cash on hand that is used in paying small amounts owed instead of writing a check. There are ways which can be employed by companies to control petty cash fund. Reporting and audit and the acceptable use are the ways which companies can employ so as to control petty cash fund.